About us Methodologies Services Blog Request a demo

The tools surface the data. Our analysts turn it into a decision.

We work with leading monitoring and listening platforms, then apply structured analyst review to everything they return.

From insight to decision

Our goal: turn data into clear intelligence that drives faster, smarter decisions.

Solutions

Continuous visibility across press, social and broadcast.

Reports

Clear synthesis of what changed, and the signals behind it.

Strategic recommendations

Direction your team can act on.

Our methodology

Human + AI validation model

Automation handles the volume. Analysts decide what it means. Most tools stop at the first half, and that is where the risk sits.

  • Continuous collection across press, social and broadcast
  • Automated flagging against your priority keywords, topics and accounts
  • Every report read by an analyst before it reaches you
  • Relevance, tone and context checked against the decision at hand
  • Nothing sent on the strength of an automated summary alone

Perceptix frameworks

Before we touch the data, we agree the structure the reporting will follow. That structure is what we settle up front:

  • The questions each report has to answer
  • The segments it separates, and how they are defined
  • The thresholds that make something worth flagging
  • Comparable edition to edition, so a shift reads as change and not noise
  • Built per engagement, and revised when your priorities move

Custom methodology

Narrative analysis

Identifies the dominant storylines in coverage, who is carrying them, and how they travel between outlets and platforms. Shows the trajectory of a conversation rather than a snapshot of it.

Sentiment and tone reading

Tone is scored across the coverage set, then checked by an analyst against context before it is reported. Irony, quoted criticism and headline framing routinely fool automated scoring on their own.

Share of voice benchmarking

Measures how much of the conversation in your category belongs to you versus named competitors, over a set period and on consistent criteria, so movement between editions is comparable.

Reputation risk signals

Flags unusual spikes, hostile framing and emerging lines of attack while there is still room to respond. Thresholds are agreed with you rather than set by default alerting.

Voice and KOL mapping

Identifies the accounts, journalists and creators actually driving reach on a topic, and how they connect, so outreach targets the people moving the conversation.

Reaction and performance analysis

Reviews how a specific announcement, article or campaign actually landed: reach, pickup, tone of response, and which framing carried further than the rest.

Channel performance audits

Benchmarks your owned channels against competitors on the metrics that matter for the platform, and translates the numbers into what to change in content and cadence.

Custom frameworks

Where an engagement needs its own structure, we build it: the segments, the scoring criteria and the thresholds, agreed with you before reporting starts and revised as your priorities move.

Same media landscape. A different starting point.

Without structured intelligence

  • ✕
    Decisions rely on whoever saw the coverage first.
  • ✕
    Mention counts, with little context on what changed.
  • ✕
    Competitor moves noticed after they have landed.
  • ✕
    Reports pulled together whenever someone asks.
VS

With Perceptix

  • ✓
    A set cadence your team can plan around.
  • ✓
    Analyst interpretation, not just volume.
  • ✓
    Competitive context alongside your own coverage.
  • ✓
    Decision-ready output, built to be used.

Frequently asked questions

What sources do you monitor?

Online press, social platforms and broadcast, scoped to the keywords, topics, outlets and accounts we agree with you at the start of an engagement. Coverage is defined by your priorities rather than by whatever a tool collects by default.

How often are reports delivered?

On a cadence you set, most commonly daily, weekly or monthly, with alerts in between for anything time-sensitive. The point of a fixed cadence is that your team can plan around it instead of requesting a report each time.

Do we need our own monitoring tools?

No. We work with leading monitoring and listening platforms on our side. If you already hold licences, we can work alongside them and use the data you already pay for.

What do the deliverables actually look like?

Written reports built for reading in a meeting, plus dashboards where a live view is more useful. Format, length and level of detail are agreed with you, and we adjust them once you have seen the first few editions.

Which markets and languages can you cover?

Coverage is scoped per engagement, and we confirm what we can cover before any work begins rather than promising blanket reach. Tell us the markets and languages that matter and we will tell you honestly what is realistic.

Can you work behind the scenes for an agency?

Yes. We act as a delivery partner for agencies and consultancies, either white-labelled or alongside your team, with reporting formats built to fit your existing client workflow.

How do engagements start?

With a scoping conversation about the decisions you need to support. From there we define what gets tracked, agree the cadence and format, and send a first report you can react to before anything is locked in.

Ready to make intelligence strategic?

See how Perceptix works for organizations like yours.

Request a demo → or email denis@perceptix.co